MAKE THE JUMP TO 4G
KPN Telecom was the first to build a 4G network in the Netherlands. The completion of the network would take a year and this campaign was launched when half of the Dutch people were covered.
On the edges of the covered area there were three airports, which were used to have prominent bloggers update their blogs or twitter feeds, using 4G, while doing a tandem jump. This was slightly risky, as even KPN didn’t know to what height the network would work.
But it worked flawlessly. The bloggers were very impressed by 4G and exhilarated by the jump, which gave the created content the right kind of infectious energy.