Big brands usually mean big budgets. Unfortunately, not everybody has that kind of money. Take one of the best butchers of England for example.


With one shop, his budget was limited. He just wanted some banners for a trade show. I came up with these lines and luckily he had a sense of humour.


And so did the local and trade bloggers that picked them up, reaching a far bigger audience than they normally would have.


This shows a little money can go a long way.