VITAMIN HOUSEPLANT

 

Research shows that plants have multiple health benefits.

 

To illustrate this plants were represented as an actual beauty product, complete with personalised testers. These were made available in a temporary store in the premier retail street of the Netherlands – and also one in Germany.

 

The website was a lot of fun, people got their friends and family involved and the jars sold out within a week, garnering over a million euros worth of free publicity.

 

Which is why this campaign was awarded a bronze Esprix award.