Research shows that plants have multiple health benefits.
To illustrate this plants were represented as an actual beauty product, complete with personalised testers. These were made available in a temporary store in the premier retail street of the Netherlands – and also one in Germany.
The website was a lot of fun, people got their friends and family involved and the jars sold out within a week, garnering over a million euros worth of free publicity.
Which is why this campaign was awarded a bronze Esprix award.