A HOME BEGINS AT EIJERKAMP

 

I wrote this slogan over ten years ago. They are still using it today.

 

I think because it’s simple. And it reveals an underlying truth, a realization: a house isn’t a home, till you fill it with your furniture and your things. And you can get these at Eijerkamp.

 

I still have this in my portfolio, because I think it nicely demonstrates my advertising philosophy: keep it simple and build on a foundation of truth.