FAVOURITE FLOWER

 

How do you make the giving of flowers feel less generic? By focusing on favourite flowers.

 

Instead of just talking to women about flowers, this campaign got them to talk amongst themselves. The cheeky presentation got their attention and the immersive website gave them the tools.

 

Coupled with an impressive media buy-in, this became a hugely successful campaign. So much so, that it got rolled out across the whole of Europe the next year.